The BB on BB Creams

After the BB cream comes the CC cream. CC cream is a marketing term coined in the wake of the marketing term Blemish Balm cream or Beauty Balm. (This is absolutely true!!! Heard it from an insider and also saw this article below.)

Is it because we humans are just drawn to supposedly new and innovative products? So is it just another marketing gimmick at its best?

Who knows... maybe we will have ZZ cream in time to come? Just saying.

Taken from Beauty and the Bullshit:

Beauty Balm has the same initials as Beauty and the Bullshit. 

Coincidence?  I think not.

I have been ignoring all this BB cream hooha for the longest time - i figure that at some point,  all this -

developed by  ( insert adjective) German doctor,

does (insert logic-defying miracle wonders) heals scars

and (call existing feature by a new name)  a skin care and make up all in one

and used by (insert adjective)Korean actresses

story is anything but new and I thought, nah, nobody falls for that anymore!

Or you will find it intriguing, try it, then find that this new cream is the same as the old one and you will move on and be all the wiser after having made cosmetic companies richer just by a few billion dollars. 

However, the day that some marketing joker who is late in the BB game and had to make it up to his disgruntled executive board else he will lose his job has combined AA(Anti-Ageing) + BB  to come up with the “genius” CC cream or as some version would have it, have color correction aaaaand even go to the length of giving you comparative charts that "guarantee" like this for example-

and women are now scrambling all over again to rid themselves of the BB  to get the CC – the time has come for a serious bullshit intervention.  Enough of this madness!

BB creams are bullshit. 

Think about it.   Just what do all BB creams have in common?

·      BB creams can come in all kinds of textures, they could be light to heavy

·      They can come in all range of coverage from sheer to full coverage

·      They revel in their multifunctionality- some have SPF, some have light diffusing age concealing ingredients, some have healing properties, skin care and makeup in one, concealer too...yadda yadda yadda.

Well, hello ordinary foundation.  Nothing unifies all BB creams except for that BB story. 

So ask yourself before you junk your ordinary liquid foundation for some BB or CC or whatever the FF cream they might be peddling next- aside from that tired story, what difference does your BB and CC cream have from your “ordinary” liquid foundation?

Nothing. 

There are 4 morals to this story-

1.  Don’t junk your old trusted cream to try the BB just because it is BB
2. And don’t pay for more just because it’s BB.
3. Insert (new name)CC to BB in the first 2 statements whenever something new comes along.

Author’s note.

I don't earn shit from blogging so i hope you allow me to promote my day job here.  It is a solution to misplaced eyeglasses.  It works and it is beautiful.  Here is my marketing spiel-

·      Are you often bypassed for a promotion because your boss thinks you waste so much time looking for your misplaced eyeglasses?

·      Do you not get your share of sexy-time because your paramour finds those granny eyeglass string holders you use to be boner benders?

·      Did you just blow your half month salary for another pair of designer specs because you dropped the spanking new one in a toilet full of cr*p (no judgement here)?

 Well thank your lucky stars because this is the day your life will change!

Say goodbye to Ugly Betty and hello to Sexy Sadie with this new life altering, mind blowing, whoah-why-didn’t-i-think-of-that, the best invention* ever (*after the wheel, car, airplane, computer, coffee maker, hair dryer, computer, printing press, light bulb, boats, hairpins, stapler and all of apple products except maybe for the Newton) is here!

What is this product and how good is it you ask?

It is called the PORTOCCHIALI and it is the TITS! 

Buy it i dare you and watch your life magically transform before your bi-spectacled eyes- 

·      You will exude that air of authority so authoritatively, that the boss will resign to pave the way to your competent highness. 

·      You will however not be able to read that 69 shade sequel, because guess what?  You are too busy coming up with your own “materials” worthy of your own book. 

·      And go ahead!  Buy the most expensive designer specs there is! Why? Because you know this is the last time you will be a sucker as you are keeping those expensive babies forevar- suckers!

So you think you can handle a life turnaround?  Look deep inside yourself. Do you really enjoy the sympathetic looks you get from being a (insert the right derogatory adjective that stings your heart here). Well, i hope not! 

Well, without further ado-  i present you the Portocchiali (pronounced portokyali).   You are welcome!

 The Portocchiali will launch its Indie Gogo campaign on May 14.  (Click here on May 14)

To the best of my knowledge- aside from a teeny bit of exaggeration on the marketing spiel (creative license is what we marketeers call it), the product itself is bullshit-free. (well, we photo shopped a zit or two on the model)

(Full disclosure: I am the proud inventor of the portocchiali and  i earn from every piece sold.  But, i swear on Kim Kardashian’s arse  that the portocchiali did not influence the fact that BB and CC creams are bullshit.)

Oh and yes,  Moral lesson N° 4

4.   There is no free lunch, even moral lessons cost you.  Click share and we will call it even.  Haha, just kidding.  But no, serious, i hope you share it.  Meow- I lurv you.

Links: 

http://beautyandthebullshit.blogspot.sg/2014/05/the-bb-on-bb-creams_12.html
http://en.wikipedia.org/wiki/CC_cream